Living in the Bay Area, the remnants of the psychedelic counter-culture era still remain 50 years later. At the center of the movement is San Francisco, especially Haight St., with a mix of iconic Victorian housing and popular shops ending at Golden Gate Park.
Color Design
This design captures the powerful use of color and exaggerated custom typography commonly seen in psychedelic art in the 60's and 70's, with a modern take.
The Design Process
On the left is one of my first initial sketches that I drew inspiration from for the final poster. It depicts many aspects of San Francisco, especially the Haight-Ashbury neighborhood from the Victorian housing to the windmill at Golden Gate Park. A river of vinyl surrounds the windmill as music notes float up into the rainbowed sky.
Hand illustrating allowed me to improve my typography skills and play with ideas of unconventional layouts. However, I chose to abandon this sketch as I wanted to move further away from the realistic nature, and focus more on color in my final design.
I initially thought to use a orange-indigo color scheme, but decided to go for a bright-red blue that was more visually grabbing to my eyes. This project really challenged my color theory and allowed me to experiment in a setting with creative freedom.
